Undergraduate Courses
A0667 VISUAL COMMUNICATION
This course is designed to teach students how to analyze images and use images to communicate their ideas.
A0692 JOURNALISM
This course provides a survey of current theoretical framework and development of journalism. In this course, News, as an interactive process, not only produced, but also transmitted and received.
A1084 INTRODUCTION TO SOCIOLOGY
This course is an introduction to the basic concepts of sociology. This course will inspire the students with wider imagination to be useful for understanding the social phenomena and practicing in the mass communication.
A1568 BASIC PHOTOGRAPHY
This course is to explore the theories of photograph materials and processes, involved photographic techniques and equipment.
A2209 COMMUNICATION PSYCHOLOGY
The Psychology of Mass Communication maintains a multidisciplinary appeal and draws from developmental psychology, sensory and cognitive psychology, systems theory, positive psychology. The goals of this course are to give students a specific methodology integration the science of psychology with consciousness, and methods that have been developed by a scientific approach to the study of Communication behavior.
A2342 PUBLIC COMMUNICATION
The primary goals of this course are to help students to: 1.develop confidence when expressing themselves before a group; 2.reason logically; 3.orally present their information, ideas, and opinions in a coherent, organized fashion; 4.learn the basics of outlining and organizing a speech; 5.learn the basics of informative and persuasive speaking listen critically and objectively.
A2383 INTRODUCTION TO DIGITAL CONTENT
This course introduces digital applications on diffusion of innovations and changing attitude. Every unit in the course introduces operating methods on knowledge, persuasion, decision, implementation, and confirmation by using digital media; and discusses theory and practice process. This course provides a cross-media and cross-domain view of digital communication for the students.
A2459 INTRODUCTION TO COMMUNICATION PROFESSION
This course is designed for the Freshmen of Mass Communication Department, helping new students acquire abilities for their learning life and competence in the long run. Students are required to develop a communication-related report by learning issues on agenda setup, searching, authenticating, analyzing, writing, presenting, and oral reporting; helping students in acquiring basic concept on information and media literacy.
A2543 INTRODUCTION TO MESSAGE DESIGN
Message is a pattern for meaning communication, including language （verbal）, text, image, action… A message contains meaning itself and between the lines. Message design is to making cognition and emotion connections between message sender and receiver, so to achieve communication effect. There are two means to achieve communication, with face to face and medium. This course discusses message meaning and its applications covering text, sound, and image in printing media, electronic media, and digital media. With different media, students learn in which the content being generated and understood. For helping students to construct learning direction in the future, the course emphasis on individual discovers and explores. Attaining the linkage ability of theory versus reality and problem solving through discover, analysis, resolve, and apply process.
A2544 INTRODUCTION TO HUMAN COMMUNICATION
The broad-based communication course includes the theory of communication, interpersonal communication, small group communication, and public speaking. Students are invited to investigate life and career planning from their communication perspective.
A2554 INTRODUCTION TO MARKETING
This course teaches students marketing opportunities, selection of a target market, deciding upon a marketing strategy, and then developing a marketing mix: product, pricing, distribution and promotion.
A3439 CREATIVE THINKING
Thinking is conditioned by habit. The objective of this course “Creative Thinking” is to transform the habitual way of logical / vertical thinking into sensitive / horizontal thinking. Students will be able to discover their potential in creative thinking. Moreover, by way of multisided thinking, students will make their life and learning more stimulating, challenging and interesting.
A0557 FEATURE WRITING
This course is an advanced course in writing special articles for newspapers and magazine. Course covers basic components of feature writing principles, style and structure. Emphasis on different style writing purpose, connotation and techniques.
A0764 INTRODUCTION TO ADVERTISING
This course provides the basic introduction about the advertising theory and the process of advertisement production.
A0844 INTRODUCTION TO DRAMA
This course explores the fundamentals of drama and provides practical experience with stage performances in the Experimental Theater. To raise the students advertising literacy and let them be able to apply what they learned into the living world.
A0868 INTRODUCTION TO FINE ARTS
This course introduces students to the master pieces of paintings, sculptures, architectures, dancing, operas, and dramas around the world, form the dawn of civilization to the contemporary art.
A1082 PRODUCTION OF BROADCASTING PROGRAMS
This class provides the students with the hands-on experiences of radio program production, and also helps them understanding the concepts and issues of the field.
A1209 COMMUNICATION THEORIES
This course familiarizes students with how communications work; system and functions of mass communications; communicators messages channels; audience, process and effects.
A1418 BROADCASTING PRACTICUM （I）
This class immerses the students in a practical setting to foster their competency of media management and program production in the field of radio broadcasting.
A1504 INTRODUCTION TO PUBLIC RELATION
This course provides basic introduction to Public Relations and the operational models .Basic learning on the PR theory and the PR practice.
A2280 ADVERTISING CREATIVITY
Advertisement is to communicate a message persuasively. The objective of this course is to instruct students how to link the characteristics of a product with the needs of the consumers. This link will lead the way to make an effective advertising motif and the motif could be further developed into a set of persuasive advertising messages. Consequently, advertisers can successfully achieve the sales of their product or service.
A2528 INFORMATION WRITING AND EDITING
This course gives students opportunities to practice reporting and writing for print media; editing and headline construction; and page design.
A2529 READINGS IN COMMUNICATION
An introduction to the fundamental contemporary and classical works in communication arts. This course is designed to make a connection across texts, authors, producers, institutions, society and history.
A2545 DOCUMENTARY PHOTOGRAPHY
This course is designed for students to understand the principle of documentary photography. To learn the knowledge, technique and build the creative ability of series images in this field.
A3414 DIGITAL COMMUNICATION
In two semesters, this course introduces static digital media. To achieve the target, Adobe Photoshop and InDesign are used respectively as the tool to understand the characteristics of static digital media. Because this course is designed for the communication students to better handle digital media, process of conveying concept is the main theme of the course.
A3450 CONSUMER BEHAVIOR
This course provides the basic introduction about the consumer behavior theory and the process of consumer behavior.
M0550 PRACTICES IN PUBLIC RELATIONS
This course is a study of the relationship between PR and media by analyzing PR cases .Let the students be able to apply the PR theory into practice.
A0301 MULTI-MEDIA COMMUNICATION
In two semesters, this course introduces interactive digital animation and website. To achieve the target, Adobe Photoshop and Dreamweaver are used respectively as the tool to understand the characteristics of animation and website. Because this course is designed for the communication students to better handle digital multimedia, process of conveying concept is the main theme of the course.
A0597 ADVANCED PROFESSIONAL PHOTOGRAPHY
This course provides operational training of the 4×5 Professional View Camera, manual lighting, various functional techniques of studies operation to coordinate the photographic knowledge and techniques with the requirements of advertising agencies printing media making techniques.
A0660 NEWSPAPER PRACTIUM
This course is designed for students to practice news-writing and news-editing through participation in the operation and production of community weekly newspapers.
A0679 RESEARCH METHODS OF MASS COMMUNICATION
This course introduces students to the approaches to social research in mass communications as well as how to analyze data and utilize the result to solve problems related to mass communications.
A1089 ORGANIZATIONAL COMMUNICATION
This course aims to provide student with necessary theoretical fundamentals and practical skills in organizational context.
A1402 PRO-SEMINAR FOR ADVERTISING
This course is designed to help students understand the current situation of Taiwan advertising industry, and to provide the opportunities for the students discussing about the advertising related issues.
A1419 BROADCASTING PRACTICUM （II）
A1745 SCRIPT WRITING FOR MOVIE AND TV
This course emphasizes both theory of writing and practical experience with scriptwriting （movies, TV show, plays）, with special attention to the arrangements of characters and scenes.
A2281 POPULAR CULTURE
This course introduces popular cultural phenomena and their meanings and ideologies behind them. Cultural phenomena such as American’s Woodstock Rock Music festival to Jay Chow’s popularity in Taiwan in the field of popular music; icons from Marilyn Monroe in the US （and to the world） to Lin Chiling in Taiwan, comedy cultures from Charlie Chaplin to Stephen Chow and so on will be introduced as texts for analysis. I will further introduce important theories in contemporary visual culture studies such as Jean Baudrillard’ s Imulacres, Althusseur’s Ideology, Antonio Gramsci’s Hegemony, Walter Benjamin’s Culture Industry, Roland Barthes’s Myth and Judith Butler’s Gender Performativity.This course provides a cross-culture and cross-discipline view with a goal to let students recognize the complex social ideologies behind popular cultures.
A2384 SPECIAL REPORTING AND PROJECT
This course emphasizes training of special reporting and project skills and concepts by means of consistent practice and operation, as well as class discussion and lecture.
A2520 CROSS MEDIA MARKETING PLANNING
This course provides the basic introduction about the cross media marketing and the related application. The students will be trained for the planning ability to conduct the cross media marketing campaign.
A2521 PRE-PRODUCTION OF AUDIO VISUAL PROGRAM
This course is designed to provide students with the planning method of various types of television programs, and a complete how to workshop on the pre-production field in TV.
A2522 PRODUCTION OF AUDIO VISUAL PROGRAM
This course teaches students characteristics of TV program, TV production, procedures, models, pre-production planning and strategy, videotaping, live-coverage, post-production, editing, wound-effect, special effects, TV program and viewers.
A2523 PRO-SEMINAR FOR MARKETING COMMUNICATION
This course covers multiple subjects about marketing communication. Students need to conduct a team work for their selected case study related with marketing communication.
A2524 STORYBOARDING AND EDITING OF AUDIO VISUAL PROGRAM
The aim of this course is to analyze the basic visual and dramatic components of a shot and the editing principle of a narrative.
A2525 SOCIAL MARKETING
The course is designed to realize the theory and pratice of nonprofit organition and the third sector how to promote and communicate their ideas to public by marketing theory.
A2526 COMMUNICATION ENGLISH
This course introduces students to the important English newspapers, news agencies, and English newspapers’ headlines and leads. Students will be trained in their English news reading, translating, listening, speaking, and writing skills.
A2530 THE DEVELOPMENT OF MEDIA COMMUNICATION
This course emphasizes on the procedures of developments of mass media. And also emphasizes on the relationship between mass media and contemporary society.
A2531 TELEVISION PRACTICUM （I）
The course is intended to offer students the opportunity to produce creative TV news and program. Students are taught to be responsible media professionals and are prepared to adjust to the changing electronic media environment.
A1087 COLLOQUIUM FOR COMMUNICATION
This course is a pro-seminar type of course, providing a common open discussion ground on the current communication issues and problems by inviting scholars and specialists from various aspects of communication.
A1103 MEDIA CRITIQUE
This course is an application of theories of media to analyze the media culture in Taiwan.
A1264 MEDIA MANAGEMENT
This course is an introduction to the various schools of management theories; case studies of media; and application of theories.
A1780 OFF-CAMPUS PRACTICUM IN MEDIA
This course provides an opportunity for students who wish to practice in various areas of mass communication
A1963 BROADCASTING PRACTICUM （III）
A2460 GRADUATE PROJECT-INDEPENDENT STUDY AND EXHIBITION
This course contains three subjects: Film production, multimedia production, Study in Public Relations & Commercials. Students need to complete a finished work either on paper or visual presentation for their special study.
A2527 REPORTING ON INTERNATIONAL AFFAIRS
This course introduces the reporting of international news on political affairs and business. During the course, printing media, electronic media and digital media will be reviewed.
A2532 TELEVISION PRACTICUM （II）
A2534 LAW AND ETHIC IN COMMUNICATIONS
This course aims to introduce the major concepts in the regulation of media industry. The issues in this class include the freedom of speech, the access of media and the protection of privacy rights. The goal of course is to prepare students with the basic understanding of legal issues in the field of media professionals.
A3409 CURRENT ISSUES IN COMMUNICATION
This course examines current Taiwan’s current media ecology and mass communication issues, referring to American and European Communication theories as well as their communication phenomena.
A3529 FILM STUDIES
This program is engaged with the critical examination of the art and industries of films. Three major aspects are film theory, film aesthetics, and film history. We explore their social, political, economic and aesthetic impact. We study the language of moving visual images and sounds, and the ways they use to connect with the rest of the world.
